Currently
In 2020 I moved to Amsterdam and joined AKQA. I’m currently an acd/copywriter, lead the Jordan/Nike, Skyryse and Ørsted, and oversee a team of creatives.

Since moving (back) to Europe I’ve been a Futures:Gen and She Says mentor,
a WPP Leadership Award recipient, and a Future Lions jury member.

In 2022 I started my graduate studies at Harvard University.
That means I spend most of my free time attending zoom lectures and reading.

2018 - 2020

I joined The Monkeys at the beginning of 2020 and became an AWARD School Tutor. I also completed a residency at the Conservatorium van Amsterdam in January. It rained a lot.

The beginning of 2018 saw me starting at whiteGREY as a freelancer who quickly turned permanent, working with art directors Whitney Moothoo and Fong Ong. I worked on Volvo, Kimberly-Clark, Royal Caribbean and GSK, and I made pitch-winning creative for brands like Hawaiian Airlines and Salesforce.

In 2019 I was a Creative LIAison in Las Vegas. That was fun. You can read my diary from the program here, here and here.

2016 - 2018
Oh, the freelance life. In 2016 I won the Emile Boutmy Scholarship so I moved to France to study economics at SciencesPo Paris. Oui, je parle français.

In between croissants I freelanced at Wunderman, Ogilvy, Aressy, Articulate, Glamour Magazine, OneFineStay, Airbus and more.

Back in Sydney I freelanced at places like Good Food and Traveller magazine, Gallagher, Spark44, VML and The Works. I also ghostwrote four nonfiction books in this time, one of which was launched at the 2017 Google Cloud Summit.

2012 - 2016
I started my Bachelors Degree in Political, Economic & Social Sciences at the University of Sydney in 2012 and graduated in 2015. I was a faculty representative for my last two years. I know, I know.

While studying I worked as a copywriter in the New South Wales Parliament, the Federal Parliament of Australia, the Australian Broadcasting Corporation, and a bunch of cool tech startups.
I was also an exhibiting artist at the Verge Gallery in 2013.

Good times.

2009 - 2011

Do we really need to go back this far?

I wrote an award-winning musical in 2011 and graduated high school in the same year. Before that I was mostly writing Hannibal Lecter fanfiction, making short films for the International Red Cross, and living overseas with my parents.

Before that? Well, I don’t really know.