I'm a copywriter. I write website copy, digital ads, print ads, copy for mobile apps, video scripts, social media posts, magazine articles and just about anything else. I also dabble in art direction and film. Here's a non-exhaustive list of my work to date:
Copywriting
Microsoft Intelligent Cloud London, UK
Brand identity and content development for the public sector, retail, manufacturing and insurance segments.
Arthur J. Gallagher & Co Sydney, AU
Print advertisements, video and website content development across various campaigns. Developed tone of voice for the AUNZ/APAC business in support of global re-branding.
Building your business with Axway Paris, FR
Interactive brochure.
Microsoft - All in Cloud Munich, DE
Landing page including CTAs, button text and copy blocks.
RedPixie London, UK
Brand development and website copy.
The Sydney Morning Herald Good Food Guide 2017 Sydney, AU
Website copy, print advertisements for Metro and ACM publications in the Fairfax network, digital banner ads, inserts in the final print book.
International Telecommunications Union (ITU) Emerge Geneva, CH
Website copy, partnership communiqué, brochureware and other bits for ITU Telecom World. I also contributed to the initial research project, leading the enquiry into digital inclusion in Oceania and Africa.
The next phase in public sector digital transformation - Microsoft London, UK
"Digital transformation is no longer on the horizon. It's here, it's happening, and it's changing the way public sector organisations deliver services to citizens and communities."
How blockchain is transforming humanitarian aid - AID:Tech Dublin, IE
"The scale of the current global humanitarian challenge is unprecedented."
Polecat - Incisive Intelligence London, UK
Product page copy for MeaningMine, RiskLocator and TriggerAlert.
Safedome Sydney, AU
Brand identity and tone of voice development, website copy, mobile app text and various other bits.
Website Security for Dummies - Symantec, Wiley Publishing London, UK
A concise 'dummies' guide to all things websites and security.
The writing on the wall: 4 disasters that could have been avoided London, UK
"Everyone, deep in their hearts, is waiting for the end of the world to come."
Review: The Light and Fast Organisation by Patrick Hollingworth London, UK
"If there's one thing that really grinds Patrick Hollingworth's gears, it's unimaginative thinking."
Us and Them: how to bridge the gender communication gap London, UK
"Women, research has found, give more credit to male teammates while talking down their own contributions – and those of other women"
Am I being aggressive? The subtleties of assertive behaviour London, UK
"If a woman is assertive at work, she's often perceived as being aggressive. But why the double standard? And how do we address it?
50/50 by 2020: building a digital platform for women, by women London, UK
"Launched in 2015, the Partnership for Change network has brought private sector organisations together with the Scottish Government in pursuit of diversity in the boardroom and in senior leadership."
10 essential tools for remote team collaboration London, UK
"Embracing the New Style of Business means embracing remote collaboration with teams, resources and ideas dispersed across your business and the world."
HPE CodeWars Newcastle 2016: North East students showcase talent and teamwork
"This March 75 students from 12 schools across North East came together to compete in HPE's CodeWars, a first-class computer programming competition held across the globe."
See more of my writing here.
Brand identity and content development for the public sector, retail, manufacturing and insurance segments.
Arthur J. Gallagher & Co Sydney, AU
Print advertisements, video and website content development across various campaigns. Developed tone of voice for the AUNZ/APAC business in support of global re-branding.
Building your business with Axway Paris, FR
Interactive brochure.
Microsoft - All in Cloud Munich, DE
Landing page including CTAs, button text and copy blocks.
RedPixie London, UK
Brand development and website copy.
The Sydney Morning Herald Good Food Guide 2017 Sydney, AU
Website copy, print advertisements for Metro and ACM publications in the Fairfax network, digital banner ads, inserts in the final print book.
International Telecommunications Union (ITU) Emerge Geneva, CH
Website copy, partnership communiqué, brochureware and other bits for ITU Telecom World. I also contributed to the initial research project, leading the enquiry into digital inclusion in Oceania and Africa.
The next phase in public sector digital transformation - Microsoft London, UK
"Digital transformation is no longer on the horizon. It's here, it's happening, and it's changing the way public sector organisations deliver services to citizens and communities."
How blockchain is transforming humanitarian aid - AID:Tech Dublin, IE
"The scale of the current global humanitarian challenge is unprecedented."
Polecat - Incisive Intelligence London, UK
Product page copy for MeaningMine, RiskLocator and TriggerAlert.
Safedome Sydney, AU
Brand identity and tone of voice development, website copy, mobile app text and various other bits.
Website Security for Dummies - Symantec, Wiley Publishing London, UK
A concise 'dummies' guide to all things websites and security.
The writing on the wall: 4 disasters that could have been avoided London, UK
"Everyone, deep in their hearts, is waiting for the end of the world to come."
Review: The Light and Fast Organisation by Patrick Hollingworth London, UK
"If there's one thing that really grinds Patrick Hollingworth's gears, it's unimaginative thinking."
Us and Them: how to bridge the gender communication gap London, UK
"Women, research has found, give more credit to male teammates while talking down their own contributions – and those of other women"
Am I being aggressive? The subtleties of assertive behaviour London, UK
"If a woman is assertive at work, she's often perceived as being aggressive. But why the double standard? And how do we address it?
50/50 by 2020: building a digital platform for women, by women London, UK
"Launched in 2015, the Partnership for Change network has brought private sector organisations together with the Scottish Government in pursuit of diversity in the boardroom and in senior leadership."
10 essential tools for remote team collaboration London, UK
"Embracing the New Style of Business means embracing remote collaboration with teams, resources and ideas dispersed across your business and the world."
HPE CodeWars Newcastle 2016: North East students showcase talent and teamwork
"This March 75 students from 12 schools across North East came together to compete in HPE's CodeWars, a first-class computer programming competition held across the globe."
See more of my writing here.
Scriptwriting
The new goodfood.com.au Sydney, AU
Consulted on script and concept development.
Introducing Safedome Sydney, AU
Script editing and development.
Consulted on script and concept development.
Introducing Safedome Sydney, AU
Script editing and development.
Other stuff
I've worked on several publications, including: Traveller, Mon Droit, Good Food and Executive Style. I've also made films and visual art for Verge Gallery, the University of Sydney, the ICRC/Australian Red Cross International Humanitarian Law project and others.